Essentially’s Indian office was established in 2005, with Managing Director Sundeep Gulrajani heading up operations.
Combining Sundeep’s sports marketing expertise with Essentially’s standing within world cricket, contracts were soon put in place to represent some of the world’s leading cricketers (including Ricky Ponting, Brian Lara and Anil Kumble).
The Indian office has subsequently established itself as a serious player in the Indian market in terms of player representation and sports marketing. With particularly strong relationships with some of India’s leading businesses and media outlets, any players from within or outside India are well-served.
With the IPL’s emergence, the Indian office was integral in ensuring that many leading cricketers were contracted to the BCCI initially, and it continues to exploit the many exciting commercial opportunities that surround world cricket’s most glamorous event. |
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