Lebara appoints Essentially as exclusive agency for cricket sponsorship

Essentially, the full-service sports marketing agency, has been appointed exclusively by Lebara as consultant to help activate the brand's initial two-year cricket sponsorship with the Test Match Grounds.

Essentially will manage activation for the brand both in and out of the cricket grounds and help bring cricket to Lebara’s customers.
James Condon, Chief Marketing Officer, commented: "We are extremely excited about the opportunity we have created within cricket to build the Lebara brand in the UK and internationally, as well as provide fantastic experiences for our customers. We are delighted to have Essentially on board to assist us in bringing the sponsorship to life and welcome their unbeatable knowledge of cricket and fantastic track record in activation."

Nick Hoyle, Sales Director at Essentially said: "We are delighted to be working with Lebara to activate their sponsorship. Lebara and Essentially both have a passion for cricket throughout our businesses and we look forward to a long and successful relationship."

Lebara’s sponsorship programme includes perimeter boards and tri-visions at both domestic and international cricket held at the nine Test Match Grounds, as well as access to tickets, experiential activity and players.

ENDS

NOTES TO EDITORS

Lebara Mobile’s vision is to be the leader in providing low-cost, high-quality international mobile services. Lebara Mobile was founded in 2001 as part of the Lebara Group and was ranked as the UK’s fourth-fastest growing private company in the Sunday Times ‘Fast Track 100 listing’ in 2006, was voted Best Newcomer at the Mobile Industry Awards in 2008, and was recently recognised as delivering the Most Innovative Service at the 2009 Mobile News Awards.

With over 2.5 million customers, Lebara Mobile operates in Denmark, Netherlands, Spain, Switzerland, UK, Australia & Germany, providing pre-paid mobile SIM cards customised to the needs of international communities, particularly migrant workers.

Essentially, part of Chime Communications plc, is a leading sports
marketing, media, management and services agency.

The business is split into three divisions: sports marketing comprising rights sales,
consultancy and events management; athlete management; and professional services which includes tax, image rights and other related services.

Strong and focused positioning in its core sports of expertise, including cricket and rugby union, provide a strategic platform for growth and market expertise.

For more information, please contact Nick Hoyle on +44 (0) 20 7820 7000 or nick.hoyle@essentiallygroup.com