Essentially signs up Sportingbet as betting partner to Test Match Grounds

Leading sports marketing agency Essentially has brokered a deal which sees online gaming site Sportingbet become the Official Betting Partner of the English Test Match Grounds for the next two years. To celebrate this relationship, Alec Stewart will be coming back in:play as Sportingbet brand ambassador.

The sponsorship will use Sportingbet’s inside cricket knowledge and Stewart’s England expertise and experience to take fans to the heart of English Cricket this summer. Sportingbet’s cricket partnership will showcase the brand’s in:play offering and allow fans to get amongst the action by betting live, ball by ball, minute by minute.

Nick Hoyle, Essentially’s Head of Sales said: “We are delighted to welcome Sportingbet to the roster of exceptional Test Match Ground partners. We are sure they will make a valuable contribution to the experience of cricket fans and look forward to building a long-lasting and successful partnership with them.”

Andy McIver, Sportingbet CEO, commented: “I’m delighted to announce that Sportingbet has increased its support of English Cricket by signing as Official Betting Partner to the Test Match Grounds for the next two years. This sponsorship and our new partnership with Alec Stewart will ensure cricket fans across the country can get as close as possible to all of the action.”

ENDS

 

NOTES TO EDITORS

Essentially, part of Chime Communications plc, is a leading sports
marketing, media, management and services agency.

The business is split into three divisions: sports marketing comprising rights sales,
consultancy and events management; athlete management; and professional services which includes tax, image rights and other related services.

Strong and focused positioning in its core sports of expertise, including cricket and rugby union, provide a strategic platform for growth and market expertise.

For more information, please contact Adrian Dinsdale on +44 (0) 20 7820 7000 or adrian.dinsdale@essentiallygroup.com

About Sportingbet.com

• Founded in 1998
• Sportingbet offers more than 8,000 different betting opportunities every day.
• Sport dominates the lion’s share (66%) of the business and in addition Sportingbet also offers casino, games and poker.
• Sportingbet is an industry-leading provider of in:play betting, which gives sports fans the chance to get more involved in the live action and bet live, point by point, minute by minute.
• in:play betting is the future of the industry accounting for 60% of all bets placed with Sportingbet.
• Sportingbet has just launched 24/7 global in:play sports coverage, which means adult fans can place a bet any time they wish.
• Sportingbet takes 64 million bets on every sport each year and there are 500,000 different ways to bet on football with Sportingbet each week.
• Sportingbet is an industry-leading provider of in:play betting, which gives sports fans the chance to get more involved in the live action and bet live, point by point, minute by minute.
• in:play betting is the future of the industry accounting for 60% of all bets placed with Sportingbet.
• Sportingbet has just launched 24/7 global in:play sports coverage, which means adult fans can place a bet any time they wish.
• Sportingbet takes 64 million bets on every sport each year and there are 500,000 different ways to bet on football with Sportingbet each week.