Dan Carter hits new heights
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Essentially managed Dan Carter, was recently listed in SportsPro magazine’s ‘The World’s 50 Most Marketable Athletes’. Arguably the most gifted player of his generation, and possibly of all time, Dan is reaching new levels within the world of sport.
Dean Hegan, of essentially NZ, said “for Dan to be featured in the ‘The World’s 50 Most Marketable Athletes’ reflects his standing in Rugby, and as the only current rugby player in the SportsPro list, emphasises the growing opportunities for rugby’s leading individuals in the global sports market”.
As New Zealand prepare to host the 2011 Rugby World Cup, all eyes will be on the clean cut 29-year-old who is capable of moulding the tournament in his own image. Central to Adidas rugby promotions, Dan recently featured in their “All In” campaign alongside the likes of Lionel Messi and singer Katy Perry. He has also appeared on billboards worldwide as a model for Jockey underwear.
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