Essentially log PLUSNET on as Four Nations Partner
PLUSNET the award winning broadband provider has today launched a major partnership with the Gillette Four Nations 2011, the landmark international rugby league tournament taking place across England and Wales in October and November.
The partnership, brokered by the sports agency Essentially Group will see PLUSNET, the Yorkshire based internet and phone service provider, become the official broadband partner of the tournament. They will feature prominently at all the Four Nations fixtures, including the eagerly-anticipated double-header at Wembley Stadium on Saturday November 5th.
PLUSNET will also use leading England players in their creative marketing campaign both before and during The Gillette Four Nations, which also involves Wales, Australia and world champions, New Zealand.
And to mark their first international sporting partnership PLUSNET will offer new customers a pair of tickets to a Four Nations game of their choice.
Nick Rawlings, PLUSNET’s Commercial and Marketing Director, said: “This is a great opportunity for PLUSNET to make its international debut in sporting sponsorship. We will be utilising the deal in a number of ways to reward both new and existing customers.”
Paul Kimberley, Commercial Director of The RFL, commented: ““I am delighted to confirm that PLUSNET has agreed to become a partner of the 2011 Gillette Four Nations and am looking forward to working closely with them over the coming months. PLUSNET has quickly established itself as a company with a clear customer-led focus, and this fits perfectly with Rugby League’s own philosophies.”
This deal was brokered by sports marketing agency Essentially on behalf of The Rugby Football League. Essentially Sales Director Nick Hoyle said: “There is growing excitement around the sport of Rugby League in this country, with the Four Nations this year and the World Cup coming in 2013. PLUSNET’s creative partnership with the Gillette Four Nations is the perfect example of how the sport can deliver a powerful sponsorship platform and a direct return on investment.”
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For further information please contact: Matthew Beale
Sales Manager, Essentially Group
matthew.beale@essentiallygroup.com |