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Essentially’s Consultancy team has a wealth of experience to assist brands and rights holders.
Brands
The brand team works with a roster of blue-chip clients in a variety of sectors to ensure sponsorship delivers against all their marketing and commercial objectives. For clients new to sponsorship, we work in close partnership to ensure that the correct sponsorship property is identified, analysing brand strategy and consumer insights as well as competitor activity to give the best fit.
We also have the expertise and rights-holder knowledge to assist at the negotiation stage to deliver the best value for money for brands unfamiliar with the industry. Once a sponsorship is in place, we can deliver full day-to-day activation across the whole marketing mix from design work through to corporate hospitality and event creation and management.
Rights management
The rights management team maximises commercial value for rights holders; from strategic consultancy to marketplace implementation.
The team provide a seamless extension to rights holders’ commercial teams to create strategic solutions and execute on their behalf. Working as a partner, it provides a client servicing role that delivers results by capturing maximum value.
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