Frontiers Group announce National Trust and Yorkshire Bank sponsorship agreement

Frontiers Group have announced that Yorkshire Bank has been unveiled as the National Trust’s ’Outdoor Programme’ sponsor, supportingEurope’s largest conservation charity by funding environmental initiatives and projects in its gardens.

The three-year sponsorship, brokered by Frontiers Group UK, plays an integral part of the Bank’s commitment to protect the environment and follows the announcement of its Eco-Footprint Programme, which includes a pledge to be Carbon Neutral by 2010.

Yorkshire Bank will kick-off its sponsorship by launching a programme for employees covering a range of heritage and environmental issues. In addition to learning how small lifestyle changes can make a real difference to the environment, staff will have the chance to take part in a range of volunteering projects.

Gary Lumby, Yorkshire Bank’s Head of Retail, said: ’We are delighted to announce our partnership agreement with the National Trust and are looking forward to playing our part in conserving our country’s heritage. This initiative will engage our employees and customers and, working closely with the National Trust, we will develop a range of conservation projects for them to get involved in - such as lectures, fence building and business mentoring.’

Over the three-year sponsorship programme, the Bank will also help fund a series of major initiatives to involve its customers and the wider community in environmental issues.

Charlie Mitchell, Sponsorship Executive at Frontiers Group UK, added: ’We are delighted to have partnered The National Trust with Yorkshire Bank in what we believe will be a hugely successful and exciting relationship. The partnership is further testament to our success at working across different genres of sponsorship including the arts, music and sport.’

Bernadette O’Sullivan, National Trust’s Head of Business Development, added: ’Working with the Frontiers Group, we’re thrilled to welcome Yorkshire Bank on board as our second major programme sponsor following Sky’s initial commitment. Supporting the National Trust provides Yorkshire Bank with an ideal platform from which to actively engage with their customers and the communities they serve, helping to sustain the environment. We look forward to developing this relationship over the next three years.’

The National Trust Programme Sponsorship delivers a range of category exclusive benefits including exposure to 3.5 million, 82% ABC1 members, coverage on a national scale, staff volunteering opportunities, programmes of events and stunning venues for entertaining. It sends out a clear message about commitment to conservation, the environment and the preservation of our nation’s heritage.

* Yorkshire Bank: 0771 326 5532/ The National Trust: 07879 668667/ Frontiers Group: 020 7632 2500.