news and press

17/11/2009 Pukka Pies Signs up for UK Championship Snooker
World Snooker is pleased to announce Pukka Pies as the new title sponsor of snooker’s UK Championship. The agreement was negotiated by Nick Hoyle of Essentially on behalf of World Snooker. more

03/11/2009 Namaqua Wines to Sponsor SKY Sports’ Winter Cricket
Namaqua wines will be the broadcast sponsor of Sky Sports’ coverage of England’s tour to South Africa which begins this month in a deal brokered by Essentially Group. more

26/10/2009 World Snooker Appoints Essentially as Exclusive Commercial Marketing Agency
Essentially Group Limited, the AIM listed full service sports marketing, media, management and professional services group today announces that it has been appointed by World Snooker on an exclusive basis, to market and sell sponsorships for the UK Championship, The Masters and The Welsh Open snooker tournaments. more

26/10/2009 SANZAR Media Release
SANZAR appoint agency to secure global title sponsor for Super Rugby SANZAR announced on Wednesday the appointment of sports marketing agency Essentially to secure a title sponsor for Super Rugby. Any new sole naming rights will come into effect at the start of the 2011 season when the competition expands to 15 teams. more

23/09/2009 RUGBY - Amlin Provides Major Boost for European Club Rugby
Amlin, the leading FTSE-listed specialist insurer, has entered into an initial three-year partnership with ERC to support the growth and development of elite European club rugby across Europe. more

22/09/2009 Chime and Essentially announce recommended share offer by Chime
The Boards of Chime and Essentially are pleased to announce that they have reached agreement on the terms of a recommended share offer to be made by Chime to acquire the whole of the issued and to be issued share capital of Essentially. more

06/08/2009 Essentially Land Commercial rights for Leicester Tigers VS World Champions South Africa
Leicester Tigers have confirmed they will play world champions South Africa on Friday, November 6 (kick off 7:30 pm) after receiving approval from the RFU and PRL. more

27/07/2009 The JLT Twenty 20 City Masters
Back by popular demand the Jardine Lloyd Thompson Twenty 20 City Masters brings together some of the game’s favourite characters for a re-match in the heart of the city on 2nd September at the HAC ground. more

22/07/2009 Thomas Eggar continue to support English cricket star
Leading Southern law firm Thomas Eggar LLP can today announce that it is to sponsor Sussex and England cricket star Matt Prior (an Essentially Group client) for a third consecutive year. The personal relationship that Matt holds with the firm and its specialist sports team has been key to establishing this productive and prolonged relationship. more

10/06/2009 The British Olympic Association’s Olympic Gold Ball 2009
The British Olympic Association’s Olympic Gold Ball 2009. Celebrating 1000 days to London 2012 more

01/06/2009 Essentially Appointed By ICC Sponsor Yahoo!
London, 01 June 2009; Essentially has been appointed to manage and implement all sponsorship and activation within cricket for the global online brand Yahoo!; including its partnership with ICC and the upcoming ICC T20 World Cup. more

29/05/2009 Essentially Memorabilia and the British and Irish Lions
Essentially Memorabilia have been appointed by the British & Irish Lions to produce Official Licensed Memorabilia for their 2009 Tour to South Africa. more

14/05/2009 Muliaina re-signs with NZRU and Waikato Rugby
All Blacks fullback and Chiefs captain Mils Muliaina has re-committed to New Zealand rugby, re-signing with the New Zealand Rugby Union (NZRU) and the Waikato Rugby Union (WRU) through until 2011. more

29/04/2009 Sure for Men become Official Test Match Ground Partner
Unilever’s deodorant brand, Sure Men, today announced that they have become an Official Partner of the Test Match Grounds (TMG) ahead of this year’s much anticipated npower Ashes Series. more

17/04/2009 Investec to sponsor Tri Nations in New Zealand
Specialist banking group Investec is the new sponsor of the Tri Nations rugby competition in New Zealand, the New Zealand Rugby Union (NZRU) and Investec Group announced today. more

09/04/2009 Betfair become Official ECB Betting Partner
BETFAIR, the world’s leading betting example, has reinforced its commitment to English cricket by becoming the Official Betting Partner to the England & Wales Cricket Board (ECB),  in addition to being the Official Betting Partner of The Test Match Grounds, in a partnership brokered by Essentially Group. more

30/03/2009 British and Lions Secure Final Sponsor
The Lions are delighted to announce that international oil, metals and minerals commodities trader Trafigura has agreed to become the fourth and final sponsor of the British & Irish Lions for the team’s 2009 tour of South Africa. more

25/03/2009 2009 Flat Jockeys'' Championship to be sponsored by 32red.com
Leading online casino (http://www.32red.com), 32Red.com, is to sponsor the 2009 Flat Jockeys’ Championship. The sponsorship will be officially announced during the launch of the Flat Turf season this weekend. more

24/03/2009 Essentially sign Mendis and Shakib
Essentially Group Limited is delighted to announce the signing of 23 Bangladeshi and Sri Lankan cricketers to the Athlete Management division including the world’s most exciting bowler, Ajantha Mendis, and the world’s number 1 One Day International all-rounder - Shakib al Hasan. more

20/03/2009 NZRU Appoints Essentially
Essentially Group Limited, the AIM listed full service sports marketing, media, management and professional services group, today announces that it has been appointed by the New Zealand Rugby Union (NZRU) on an exclusive basis, to market and sell sponsorship for the All Blacks and all other NZRU properties in markets outside of New Zealand more

09/03/2009 Ladbrokes blimp to fly at Cheltenham Festival
Aerial Camera Systems (ACS) and their exclusive commercial agency, Essentially Group, are delighted to launch the ’Ladbrokes blimp’ at The Cheltenham Festival from Tuesday March 10th to Friday 13th March as part of Ladbrokes on going support of horse racing and Cheltenham in particular. more

04/03/2009 ERC Appoints Essentially as Exclusive Commercial Marketing Agency
Essentially Group Limited, the AIM listed full service sports marketing, media, management and professional services group today announces that it has been appointed by European club rugby tournament organiser ERC on an exclusive basis in the UK and Ireland territories, to market and sell partnerships for Europe’s biggest club rugby competitions - the Heineken Cup and the European Challenge Cup. more

10/02/2009 2009 Lions continuing to attract the best British and Irish
The Lions are delighted to announce that British Airways and Marks & Spencers have joined the Lions commercial family for the forth coming tour to South Africa, testament to the strength and durability of the Lions brand which is on of the most iconic in world sport. more

04/02/2009 Sportseen appointed exclusively to represent West Indies
Sportseen, the perimeter advertising arm of essentially, has been appointed by the West Indies Cricket Board (WICB) to exclusively market and sell its perimeter advertising for England’s upcoming Tour of the Caribbean. more

04/02/2009 Essentially Partner with EMI Music to deliver O2 support for War Child
Essentially has secured O2 to support the forthcoming War Child concert which will take place on the 18th February 2009 at the O2 Shepard’s Bush Empire. more

21/01/2009 The Open Championship
The R&A and SABMiller plc today announced that they have entered into a long term agreement under which Pilsner Urquell, the iconic beer brand from SABMiller, will become the Official Beer of The Open Championship. more

12/01/2009 Ashes to Ashes Ricky Ponting Celebrates the ultimate rivalry
As the next instalment of Ashes history fast approaches, the excitement and tension builds as England cricket fans anticipate the arrival of the Australians for the 2009 Ashes. During the week of the Lord’s Ashes Test, Ricky Ponting is hosting his very own Ashes celebration at the unique, award winning Room by the River on London’s Southbank, in aid of the Ponting Foundation. more

13/11/2008 5th November 2008 Essentially Group has entered into...
Essentially Group has entered into a joint venture with the Fast Moving Signage Company Limited. more

10/11/2008 Acquisition of rugby player management business in South Africa
Essentially Group Limited today announces that it has acquired the management contracts and management team of 40 South African rugby players. more

04/11/2008 Masters Appoints Essentially Group as Exclusive Commercial Marketing Agency
Essentially Group Limited today announces that it has been appointed by Masters Historic Racing (Masters) on an exclusive basis, to develop its commercial strategy and sponsorship opportunities. more

29/10/2008 "The Sun" reports Essentially''s acquisition of Arundel
Sun City 3rd September 2008 more

29/10/2008 International Rugby Board (IRB) extends Essentially event management contract for a further 4 years
Essentially has had its event management contract for the prestigious IRB Awards extended until 2012. more

29/10/2008 Essentially Group acquires Arundel Promotions Limited
Essentially Group Limited has acquired Arundel Promotions Limited, one of the leading cricket and football sports personality and event management businesses in the UK. more

20/10/2008 Essentially Australia – Adam Cooney
Essentially Australia is proud to announce that Adam Cooney has taken out the Australian Football Leagues most prestigious award for 2008: The Brownlow Medal. more

06/10/2008 Red Hot Penny Shares – October 2008 article
"[Essentially’s] record so far bodes well and with the shares on such a low rating I rate them as a buy." more

30/09/2008 IRB Awards Press Release
2008 sees the IRB Awards Ceremony returning to London... the highlight of the rugby calendar. This year tables are available for sale... more

25/09/2008 Essentially client Dan Carter touches down in Perpignan
Link to French language video news report. more

02/09/2008 Essentially acquires Arundel Promotions Limited
Essentially Group Limited ("Essentially" or the "Group"), the AIM listed full service sports marketing, media, management and professional services Group, today announces that it has acquired Arundel Promotions Limited ("Arundel"), one of the leading cricket and football sports’ personality and event management businesses in the UK. more

11/08/2008 Essentially Group''s delight at Nicole Cooke''s Gold
Essentially Group Ltd (AIM: ESN.L), the full service sports marketing agency is please to announce that its long term client Nicole Cooke kicked off Great Britian’s medal haul on Sunday by taking the 200th GB Gold medal in a rain soaked Women’s road race in Beijing.  Cooke is managed by the Essentially Group Management Division alongside clients such as New Zealand Rugby Union star Dan Carter. more

12/05/2008 Invesco Perpetual Appointed IRB Junior World Championship 2008 Principal Partner
The International Rugby Board and Welsh Rugby Union have announced the appointment of leading fund management firm Invesco Perpetual as principal partner of the inaugural IRB Junior World Championship in Wales from June 6-22. more

08/04/2008 The Professional Jockeys Association Appoint Essentially
The Professional Jockeys Association (PJA) announces the appointment of Essentially as exclusive sponsorship agency. more

11/02/2008 11/02/08 Essentially benefits from IPL and change in the Idian cricket market
Essentially Group (RIC: ESN), the AIM-listed provider of sports marketing, management and media services, through Athletes 1 Group, part of its athletes management division, with offices in London, Mumbai and Melbourne, is pleased to announce the signing of 14 of the 50 players to the BCCI controlled Indian Premier League 20/20 cricket competition for 2008 and beyond. more

23/01/2008 23/01/08 Sponsorship deal for ING Renault F1 team gauteng provincial government contract
Essentially Group Ltd (AIM: ESN.L), the full service sports marketing agency, is pleased to announce that it has brokered a partnership (the "partnership") between the ING Renault F1 Team, a high profile client of Essentially,and the Gauteng Provincial Government ("Gauteng"), South Africa’s largest province incorporating Johannesburg and Pretoria. more

07/01/2008 Essentially Group Welcomes Macarenhas and Finn
Essentially Group is pleased to welcome on board Dimitri Mascarenhas and Steve Finn as clients of the athlete Management division. more

07/01/2008 Canadian Tourism Commission announces official partnership with Cirque du Soleil
The Canadian Tourism Commission (CTC), has announced that it will partner with Cirque du Soleil’s™ newest show Varekai™, premiering at London’s Royal Albert Hall this Tuesday, the 8th January, 2008. more

20/11/2007 HSBC to be Principal Partner to British & Irish Lions tour to South Africa in 2009
HSBC will be the Principal Partner to the British & Irish Lions tour to South Africa in 2009; it was formally announced at a function at HSBC’s global headquarters in Canary Wharf, London today. more

14/11/2007 Cockspur Rum
Cockspur Rum to become Official Spirit of English Test Match Grounds and extend Cockspur Cup sponsorship with ECB more

21/09/2007 Frontiers Group announce National Trust and Yorkshire Bank sponsorship agreement
Frontiers Group have announced that Yorkshire Bank has been unveiled as the National Trust’s ’Outdoor Programme’ sponsor, supportingEurope’s largest conservation charity by funding environmental initiatives and projects in its gardens. more

07/09/2007 Rugby World Cup
Essentially Group’s Accelerate subsidiary is managing the Rugby Town facility under the Eiffel Tower in Paris. more

05/04/2007 Jockey Sponsorship deal for Dan Carter
Essentially, the AIM listed full service sports marketing and media group, announces that its wholly owned subsidiary Global Sports Management ("GSM") has negotiated a major new sponsorship deal with more

05/02/2007 Motorsport Business Restructuring
Essentially Group, the AIM listed provider of sports marketing, management and television production services, today announces the restructuring of its motorsport business that includes a name change and the appointment of a Chief Executive Officer. more

18/01/2007 Accelerate to advise Lions
Essentially Group, the AIM listed provider of sports marketing, management and television production services, announces that its wholly owned subsidiary Accelerate Sport and Music has been appointed as exclusive broker and manager to represent the commercial interests of the British and Irish Lions ("the Lions") on their forthcoming tour to South Africa in 2009. more

The British Olympic Association’s Olympic Gold Ball 2009

The British Olympic Association’s Olympic Gold Ball 2009. Celebrating 1000 days to London 2012. Read More...